Kelcai

Online course

Principles of copywriting

Discover the key principles of copywriting with Appy Pie's free online course. Master persuasive copy, headline creation, reader engagement, and more to excel in digital marketing.

4.6 (70 reviews)
Principles of copywriting

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1h 35m of the entire course
Digital certificate of course completion

Course Curriculum

3 modules · 10 topics · 10 quiz questions

What is Copywriting and Why It Matters
Identifying Your Target Audience and Reader Psychology
The AIDA Model: Attention, Interest, Desire, Action
Module Quiz — 3 questions Included

This course includes:

1h 35m

of the entire course

Digital certificate

of course completion

Course Description

Discover the key principles of copywriting with Appy Pie's free online course. Master persuasive copy, headline creation, reader engagement, and more to excel in digital marketing.

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Course structure

3 modules
3 video topics
3 quiz questions

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